Nia Style Studio
Nia Style Studio is a clothing boutique in Buffalo, NY that forecasts upcoming trends, and brings the latest fashions to the area. While redesigning the logo, inspiration was pulled from a quote that Nia, the owner of the company, lives by: “It takes courage to pivot.” As a result, a logo was created to show the letters pivoting in order to form the next one.
A pivot pattern was created from the main logo, and used on other collateral materials, like building decals and shipping tape. Price tags showcase the main logo, while the clothing tags use the secondary typeface.
Lastly, a style for social media posts was developed. With black and white being the only colors in the brand, it allows the main focus to be on the clothes. Inspirational quotes are used throughout on graphic patterned posts and posts that highlight certain holidays, like International Women’s Day.
