Ravens Social Media Campaign
M&T Bank, the official sponsor of the Baltimore Ravens, wanted to create a social media campaign to get fans excited about the upcoming 2023–2024 season. A graphic style consisting of textures, geometric typography, and patterns resembling football plays, was created to represent Baltimore fans. To get the campaign started, fans were asked to submit images or tag the bank in order to be a part of this campaign.
For game days, posts were created to play off of the opposing team. Graphics were also made for when the Ravens won, and luckily a lot were made in the 2023–2024 season. Was it a coincidence that the Ravens were Super Bowl contenders the same year this campaign started? Maybe, maybe not.
Even though the Ravens didn’t end up in the Super Bowl, this campaign took home a silver ADDY award.